Marketing Research Support Services

Question: Describe about the Marketing Research for Support Services. Answer: Introduction Marketing research is a way of analysing any new information of the product as well as services. The report will evaluate the research findings on the Homes Institute in Brisbane, Australia. The marketing research activities will provide an overview of market information of the students present decision in choosing Holmes as an institute of study in Australia. The study has been performed on 22 students on a set of questionnaire highlighting different perspectives that are useful for assessing their interest in Homes institute. The report will include the data analysis of 22 students with resultant discussion on the recommendations that can be initiated to increase the number of recruitment of international students. Moreover, the special reference is been made on the growing association with Indian institution or the Indian government in recruiting more students from India. Part 1 This part will examine the characteristics of the sample students that have been studying in Holmes institute based on their psychographic as well as demographic characteristics. While analysing different questions from questionnaire it will helps in cross-examining the different factors that have been used in choosing Holmes as a place of education destination. A. Demographic Characteristics Distribution of Students As seen, the maximum number of students that have chosen Holmes Institute as an education destination are from India constituting 19 students, one from Thailand and none from China. This depicts that Holmes institute has majorly international students from India. Age Figure 1: Age of Students Source: (Created by Author) When analysed on the age of the students, it can be seen that out of 22 students, more students were from the age bracket 18-29 years because that is the age interval where students are more inclined towards studying and choosing the institute for education. More, the number constitutes to be 21 from India and one from Thailand. Occupation Figure 2: Occupation of Students Source: (Created by Author) The occupation of respondents are majorly students constituting to 14 regular students, 4 part time and 3 casual students from India and one from Thailand. Moreover, this depicts that Holmes institutes constitutes of students that are more interested in regular studying than casual or part-time education. Total Annual Income Figure 3: Annual Income of Students Source: (Created by Author) The annual income of most students from India was between the income bracket of $10,000- $20,000. This states that mostly the students from India were self-dependent yet being a developing nation, their income were sufficient to meet their education requirements. Gender Figure 4: Gender of Students Source: (Created by Author) The gender of the students state that the students are mostly male dominated and mostly from India. It states that although female population is trying to match the demand for male population but still Indian male prefer studying in Homes Institute. Status of Students Figure 5: Status of Students Source: (Created by Author) The students who chose to study in Holmes institute out of the sample are mostly single or were never married. Highest Degree of students Figure 6: Highest Education of Students Source: (Created by Author) The students who chose Homes as a centre of education for further studies are Diploma Graduate or Bachelor Graduates. However, it has been seen that Indian students go out of India are mostly Indian students who wish to pursue further education. Moreover, mostly students prefer Homes Institute in Australia. B. Psychographic Characteristics Figure 7: Reasons for choosing Holmes Institute, Australia Source: (Created by Author) According to the analysis, it has been depicted that mostly students choose Holmes Institute in Australia for further students because they receive excellent support service from the international students. However, the minimum responses have been received on high quality education and research. Conversely, the support services that the students from India receive is in academies, health, counselling, accommodation, employment opportunities as well as banking and fitness facilities. Moreover, the consumers decision-making revolves around the different benefits that are available to the students/ customers, which are based on the evaluation of alternatives (Hildn 2012). However, as compared to other institutes there are different situational, attribution as well as attitude factors that help in decision implementation in education abroad. Nevertheless, the major factor highlights the variety of the services that strengthens the students choice as well as liberalized the markets. The a ttributes of services are also influenced by country image, city image, program evaluation as well as institution image. (Studyinaustralia.gov.au 2016) On the contrary, when it comes to Holmes Institute, it has been offering options like advice for pre-departure and arrival, orientation and study preparation programs, followed by counselling services, academic skills, mentors from students, providing services to parents who accompany their children to Holmes. Moreover, there are many information advices that are given to students in Holmes whether it is Visa, Forex, Pre Departure or Travel Assistance (Holmes 2012). However, these services provide a boost to Indian students, as the facilities are not available at greater extent in the respective countries or in specific institutes as it is present in Holmes Institute (Holmes Education 2016). Part 2 There are different recommendations that can be made when it comes to recruiting international students. The enrolment of international students can differ from value added recruitment and the different solutions that can bring marketing to international students amongst the global students audiences (Seifert et al. 2014). The challenges of change in Australia have also changes since 1990 such that by 2009 higher education and vocational education and training accounted for 60% of the international students. Australia and other major countries like UK and United States allow student Visa holders with a limited part time work of 20 hours within the course of action unlimited hours during scheduled course breaks. However, recruitment can be performed based on opportunity to interact with the local community that improves language skills and even develop expertise in professionalism (coag.gov.au, 2014). Moreover, when it comes to education industry, the institutes provide a series of vocational training and a variety of small course organizations. However, with increasing competition, institutions like Holmes are investing in different facilities and performing different policies to more international students (Shields 2013). The different recruitment services that the Australian government and education providers can provide to international students. The Australian government has taken initiative with the perspective of quality and financial viability for education providers to ensure education standards. Moreover, the quality of agent services collaborating with overseas government has been regulating agents operating in countries to the eVisa system and Education Agents Training Program (Kirsch 2014). The possible recruitment model that can be followed is given as: On-campus intensive English Programs for the international students like IELTS and public speaking. The different countries like South Korea, China, Latin America, Saudi Arabia and mainly India with students who qualify for targeted programs as well as have enough resources to pay for the services without financial aid. To bridge the university with professional success to hone linguistic and cross-cultural communication skills through ESL classes. These classes helps the student to prepare academics as well as professional skills while encompassing effective presentations as well as accent modifications. Community ESL classes Level classes advancing students through four levels to provided content based help to adult learners (Najjar 2014). On the other hand, a country like India is equally important for recruitment because of Rupees depreciation, Indian student Recruitment strategy and partnerships for long-term strategy. These all factors helps in analyzing Indias Importance of being largest source after China (Kalam and Singh 2015) Moreover, the surplus demand in India for hundreds of thousands young Indians helps to recruit more students from India. The recruitment strategy as mentioned passes through academic credentials as well as language proficiency areas. In addition, the collaboration with Holmes Institute, Brisbane, Australia will not only help in not-for-profit but will also help in relationship building to seek international prestige and financial rewards (Brooks and Waters 2013). Lastly, the importance of recruiting students not only provide quality but also relevance of higher education, as their nearness with the nation is a key a portion of building a more stronger intercultural and international measurement to study and investigate a significant worldwide viewpoint (Schippmann 2014). Conclusion To conclude, it can be seen that Holmes institute of Australia has more students from India that chose to study due to the benefit of support services. However, recruiting international students terms to be important for the institute as it will help in international prestige and rewards. Moreover, the analysis also depicts that different recommendation that the Institute can take in recruiting more students from different countries whether it is through different campus initiatives or organizing different classes for different academic and professional learning. Moreover, these training programs and with help of different agents operating in different countries provide a great boost to the quality standards within the Institute. References Brooks, R.A.C.H.E.L. and Waters, J.O.H.A.N.N.A. (2013). Global Graduates, Student Mobility and the Funding of Higher Education.Student Financing of Higher Education: a Comparative Perspective. London and New York: Taylor and Francis, pp.137-154. coag.gov.au. (2014).International Students Strategy for Australia. Available at: https://www.coag.gov.au/sites/default/files/International%20Students%20Strategy%20-%20PDF.pdf [Accessed 21 Aug. 2016]. Hildn, M. (2012).International Students Decision-Making Process. Doria.fi. Available at: https://www.doria.fi/bitstream/handle/10024/77326/Kandidaatintutkielma%20-%20International%20Students'%20Decision-Making%20Process.pdf;sequence=1 [Accessed 20 Aug. 2016]. Holmes Education. 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